Q4 2024 Performance of Top Fast Food and Fast Casual Restaurant Apps in Mexico

In the fourth quarter of 2024, the fast food and fast casual restaurant app market in Mexico showed varied performance across top applications. Here’s a closer look at the trends derived from Sensor Tower data.

McDonald's Offers and Delivery saw a fluctuating trend in weekly downloads, starting with approximately 45.7K downloads at the beginning of October and peaking at 55.4K in late October. However, by the end of December, downloads decreased to about 31.5K. Active users for the app also showed significant variation, with numbers rising from 511K to a peak of 646K mid-December, before declining to 482K by the end of the quarter.

Domino's Pizza México experienced a steady increase in weekly downloads, beginning at 46.8K and reaching a high of 53.7K in the week leading up to Christmas. The active user base also displayed growth, starting at 507K and climbing to 563K by the end of December.

Starbucks México had a notable spike in downloads in early November, reaching 51.4K, before stabilizing around 47.5K by the end of December. The app's active users increased from 723K at the start of the quarter to a peak of 959K in mid-November, ending the year at 845K.

KFC México showed a significant boost in downloads in December, peaking at 81.4K in the week before Christmas. Active users for KFC México rose from 155K at the start of the quarter to 229K, marking a notable increase by the end of December.

Little Caesars Pizza maintained a more stable download trend throughout the quarter, with numbers ranging from 16K to 22K. Active users fluctuated, starting at 58K, peaking at 136K before settling at 112K by the end of December.

Overall, these trends reflect the dynamic nature of app engagement in the fast food and fast casual sector in Mexico. For more detailed insights, visit Sensor Tower.